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Thread: Marriott International MEA's Road to Awareness

  1. #1
    Az Dawg

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    Default Marriott International MEA's Road to Awareness

    For the first few days of August, we had the pleasure to assist Marriott International in marshalling their annual Road to Awareness.

    The Road to Awareness is an annual associate fundraising campaign that has been making a valuable difference to the lives of children across our continent since 2008. Every year, Marriott employees throughout Africa and the Middle East organize fundraising events to help raise funds to support the vital work charities and organizations do improve the lives of children.


    The campaign was initiated in 2008, when several senior associates at Former Starwood decided to take on a 3-day cycling challenge in the French Alps and Pyrenees to support UNICEF. In the following years, associates have raised close to USD 7 million and the cycle challenge has continued to be an anchor of the campaign every year. Last year, under the Marriott International expanded portfolio, the campaign raised over USD 630,000 to benefit several organizations across the UAE, Jordan, Qatar, Saudi Arabia, Lebanon, Kuwait and South Africa.


    This year, they are continuing the strategy of fundraising in-market for local organisations who support children, be it medical, rehabilitative, educational or therapeutic. Our 2018 confirmed charity partners so far are Al Jalila Foundation (UAE), Disabled Children’s Association (KSA), King Hussein Cancer Foundation (Jordan), Education Above All (Qatar), Laureus Sport for Good (South Africa) and are in negotiation and due diligence with potential partners in all markets where they are operational.

    This was the 11th annual Road to Awareness bike-ride with cyclists confirmed from all over the Middle East and Africa continent, riding an average of 180km per day for 3 days.

    www.facebook.com/MarriottR2AinMEA

    30 riders,
    21 support team members including a safety and traffic liaison officer, 3 Think Bike Marshals, 2 medics, a mechanic and 5 drivers

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